Skip to content

Adidas’ $20K Roblox necklace marks new era for fashion and gaming

Adidas sells a $20,000 necklace in Roblox, Givenchy Beauty launches a new Pride-themed destination, and Loewe x On tap Wanna’s augmented reality try-on solution.

Adidas’ $20K Roblox necklace marks new era for fashion and gaming
Adidas has sold a digital necklace in Roblox for $20,000. Image: Roblox

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login