Skip to content

Adapting for China? Global Brands Don’t Seek to be Understood, but to Understand

Global brands often conflate Modernization and Westernization, but the missing link is a deep cultural understanding of consumer purchase motivations.

Adapting for China? Global Brands Don’t Seek to be Understood, but to Understand
Starbucks in Yuyuan Garden, Shanghai. Photo: Shutterstock

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login