A Summit on the True Future of Luxury
Jing Daily columnist Dr. Daniel Langer touches on all the important points from the IMS Équité Luxury Leadership Summit he led in Hong Kong last month.
On this page
- The trap of neglecting the principles of luxury
- Underestimating Millennials, Gen Zers, and women
- Social currency and luxury brand equity building
- The importance of brand storytelling
- Why the customer journey is crucial
- Mass market tactics destroy the aura of luxury
- Pricing mistakes: Why many luxury brands are too cheap
- Winning in China means winning in the world
- Why so many Western brands are unsuccessful in China
- Recommended
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