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- "Industrial Commercial Workwear as Fashion"
- Ospop
- Jing Daily: We were hoping you could give us a little more background about how you came to be interested in the company itself, because obviously the Liberation Shoe has been around for a long time. What drew you to that particular shoe?
- JD: We’ve covered a lot of different Chinese retro brands in the past, so we’re really interested to hear what takes Ospop apart from those other brands (i.e. Feiyue , Huili ). We’d be interested to hear what your branding message is and why it’s different from the other brands.
- JD: In terms of the domestic market, going on with your marketing strategy, Ospop recently launched a China webshop on Taobao, can you talk about that a little bit?
- JD: Let's go back to your ‘Proudly Made in China’ campaign.
- JD: In terms of talking to people in China, friends or otherwise, has the reception to that message has been pretty good? What sense have you gotten from that, bouncing it off of friends and acquaintances? You don’t hear any Chinese companies saying what you're saying.
- JD: It certainly seems like you’re in the right city, because it seems like Shanghai’s usually the sort of barometer, especially for younger people.
- The Jing Daily team would like to thank Ben Walters for taking the time to speak with us. Be sure to check out Ospop at http://www.ospop.com/ and, for more information about Ospop's "Proudly Made in China" poster campaign, head over to NeochaEDGE .
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