A Closer Look: High-End Chinese Consumers And Retailers’ “Casino Junket” Strategy
Luxury retailers' complimentary trips for mainland customers to shop in Hong Kong or Europe are not only about lower prices, but also about conveying a brand's heritage.
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- Sponsored Buying Trips Focus Not Only On Price, But Also Branding
- How long have these casino-junket-style shopping trips been going on?
- How common a practice is it among luxury brands and retailers?
- How frequently are these junkets arranged, and for how many shoppers at a time?
- Are they largely focused on Hong Kong, or are shoppers also flown to Europe?
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