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8 Pitfalls of Social Selling via Livestreaming in China

Brands are lining up to collaborate with top live streamers in China. Those endorsements come with a heavy price tag, so are these campaigns worth it?

8 Pitfalls of Social Selling via Livestreaming in China
When it comes to livestreaming in China, many brands can struggle to break even—and many will end up disappointed. Photo: Balenciaga. Illustration: Haitong Zheng/Jing Daily.

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