8 Pitfalls of Social Selling via Livestreaming in China
Brands are lining up to collaborate with top live streamers in China. Those endorsements come with a heavy price tag, so are these campaigns worth it?
When it comes to livestreaming in China, many brands can struggle to break even—and many will end up disappointed. Photo: Balenciaga. Illustration: Haitong Zheng/Jing Daily.
When it comes to livestreaming in China, many brands can struggle to break even—and many will end up disappointed. Photo: Balenciaga. Illustration: Haitong Zheng/Jing Daily.
Contents
- Is it worth the money?
- Discounts can undermine the brand
- Don’t sacrifice your hero products
- Is the audience right for the brand?
- Livestreaming in China has limited virality
- Beware of repetitive content and audience fatigue
- Livestreamers control the social selling traffic
- Copyright infringement
- Recommended
- Dig Deeper