How These 7 Luxury Brands Build Hype for Chinese Valentine’s Day
To celebrate Qixi, it's a standard to release exclusives via WeChat Mini Program, here are different strategies that 7 luxury brands utilized to stand out.
For Qixi this year, Prada developed a pop-up WeChat Mini Program, providing a panorama experience for users to explore an illustrated virtual garden. Photo: Prada
For Qixi this year, Prada developed a pop-up WeChat Mini Program, providing a panorama experience for users to explore an illustrated virtual garden. Photo: Prada