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How These 7 Luxury Brands Build Hype for Chinese Valentine’s Day

To celebrate Qixi, it's a standard to release exclusives via WeChat Mini Program, here are different strategies that 7 luxury brands utilized to stand out.

How These 7 Luxury Brands Build Hype for Chinese Valentine’s Day
For Qixi this year, Prada developed a pop-up WeChat Mini Program, providing a panorama experience for users to explore an illustrated virtual garden. Photo: Prada

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