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E-commerce Giants Up Their Livestreaming Game for 618 Shopping Festival

This year's mid-year sales promotion 618 Shopping Festival, e-commerce is teaming up with live streaming platforms to boost sales.

E-commerce Giants Up Their Livestreaming Game for 618 Shopping Festival
618 Shopping Festival, a major mid-year sales promotion created by JD.com, has been picked up by rival retailers and expanded into several weeks of splashy campaigns. This year, e-commerce teamed up with live streaming platforms.

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