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5 Vital Ways Beauty Brands Can Break Ahead In China’s Digital Landscape

While a strong digital strategy is a key factor for beauty brand success in China, a new report finds that many major companies are still behind the tech curve.

5 Vital Ways Beauty Brands Can Break Ahead In China’s Digital Landscape
An image from Estée Lauder's Sina Weibo account. The brand was named by L2 Think Tank as the beauty brand with the second-best digital marketing strategy in China. (Sina Weibo/Estée Lauder)

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