5 Takeaways from McKinsey’s Digital Consumer Trends Report
China’s 855 million digital consumers are transforming the country into a global digital disruptor, according to McKinsey’s 2019 consumer digital report.
As Tier-1 and Tier-2 markets are becoming increasingly saturated, international brands are starting to focus on smaller towns if they want to achieve their goals for growth. Photo: Shutterstock
As Tier-1 and Tier-2 markets are becoming increasingly saturated, international brands are starting to focus on smaller towns if they want to achieve their goals for growth. Photo: Shutterstock