5 Surprising Facts About the Luxury Shopping Habits of Chinese Millennials
A new report published by Deloitte on the luxury spending habits of global millennials may debunk the stereotypes you have about the young Chinese.
On this page
- 1. Chinese millennials discover trends from brand websites not social media
- 2. Chinese millennials are much more cautious, less impulsive
- 3. Chinese millennials are less likely to pay more for personalized goods and services than their Western counterparts
- 4. Quality and uniqueness are the two biggest factors that draw Chinese millennials to a luxury brand
- 5. The Chinese are more brand loyal than Western shoppers
- Recommended
- Dig Deeper