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- 1. Don’t confuse China’s digital collectibles with NFTs
- 2. Digital collectibles in China flourish despite tight regulations
- 3. Prioritize hype-building over sales revenue
- 4. Always include a physical component to digital collectibles
- 5. Brands should not state that collectibles have investment or transactional values
- Email us to pre-order your copy of our upcoming market report "Big in China: Brand Collaborations."
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