5 Essential Tips For Digital Fashion Marketing In China
WeChat, e-commerce, and key opinion leaders were among the topics discussed at a recent Fashion's Collective event focused on creating a global digital strategy for the Chinese consumer.
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- Experts Spell Out Winning Strategies At Fashion's Collective Event
- 1. If you’re not already on WeChat, get it now.
- 2. Luxury e-commerce is still young and growing.
- 3. “Mix-and-match” is a popular editorial topic for Chinese customers.
- 4. Key opinion leaders are hard to come by, but hold great promotional value.
- 5. Stay with the vanguard.
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