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5 Things Every China Marketer Wishes Global HQ Understood

Alongside dated preconceptions, the pandemic has hiked marketing costs in China. With the barriers to entry increasing, here's what global HQ needs to know.

5 Things Every China Marketer Wishes Global HQ Understood
Alongside dated preconceptions, the pandemic has hiked marketing costs in China. With the barriers to entry increasing, here's what global HQ needs to know. Photo: Shutterstock

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