4 Top WeChat Luxury Marketing Campaign Trends In China
China's most popular mobile messaging app has been developing sophisticated "mini-app" capabilities that have been important tools for luxury brands to drive user engagement.
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- Mobile “parallel social events”
- O2O
- Gamification
- 1:1 Sharing
- To read more case studies featuring details on each of these types of campaigns as well as expert insights on best practices for setting up and promoting a luxury brand account on WeChat, visit our report download page here .
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