Chinese travelers are increasingly seeking adventure-led, experiential travel, from theme parks and study tours to African safaris.
Outbound travel market rebounds, fueled by digitally-savvy newcomers prioritizing value-conscious luxury experiences over traditional status symbols.
Seeking digital detoxes, young people are shaping the new era for luxury travel, with a keen focus on health and wellness. But most importantly, escaping the internet.
Cost-sensitive American travelers abandon European vacations as Chinese tourists fill gaps, but spending cuts create new challenges for luxury-dependent destinations.
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