Beauty
Hermès Is Betting On Beauty Expansion
Hermès continues to expand its beauty offerings, after seeing strong demand in China and continued momentum globally in 2023. Read More‘Solar Terms’ Marketing: A New Cultural Driver For Chinese Beauty Brands
Once a guide for farming, the ancient Chinese calendar is being revived by beauty brands to engage younger consumers enamored with traditional culture. Read MoreChloé Perfume Appoints Guan Xiaotong As First Chinese Ambassador
Chinese social media blew up on news that "Shadow" star Guan Xiaotong has been named as Chloé Perfume's first local brand ambassador. What’s next for the Coty Inc.? Read MoreKering Sets Sights On New Beauty Division, China As Growth Drivers
Kering is looking to diversify its revenue by creating new mid- and long-term drivers. Will its big foray into beauty fit the bill? Read More