Reports

    Lane Crawford Celebrates 160th Anniversary With ‘Heritage 160’ S Design Series

    Lane Crawford's Heritage 160 S design series features programs and events to present the newest trends in international fashion, style, and design in harmony with Eastern influences.
    Jing Daily

    Series Features One-Of-A-Kind Fashions, Signature Pieces, And Exclusive Collections#

    Reaching its 160th anniversary this year, the Hong Kong luxury department store Lane Crawford has launched ‘Heritage 160’ for the Autumn/Winter 2010 season. The celebratory series features programs and events to present the newest trends in international fashion, style, and design in harmony with Eastern influences. The store has asked a variety of designers, fashion and otherwise—as well as stylish celebrities—to create and curate collectibles to be sold in an online charity auction starting on September 17 and running until October 23, to benefit UNICEF’s “Audi Driving Dreams” project to bring education and activities to out-of-school children across western China.

    Other limited editions will be sold in the Hong Kong store itself, while the collectible items are being displayed at Lane Crawford’s IFC mall flagship store this month.

    Tribute To The Trench#

    In a salute to the fashion staple, 23 top fashion and style creatives were invited to customize one-of-a-kind trench coats for men, women, and children, reflecting his or her take on the concepts of heritage, fashion, and style. Collaborators include Barneys creative director Simon Doonan and his partner, interior designer Jonathan Adler; actress Maggie Cheung; US Elle style director Kate Lanphear; fashion critic Lynn Yaeger; W magazine editor in chief Stefano Tonchi; and the creative team behind Topshop and V magazine. Each trench will be in high demand once the auction kicks off online this Friday.

    Dynasty Revival#

    In a nod to Lane Crawford’s Hong Kong roots, eight designers were tapped to redesign the classic Ming Dynasty chair in another art-design collaboration. These one-of-a-kind pieces were designed by Tom Dixon, Fornasetti, Qi Guangci of Guangci, Jaime Hayon, Isle Crawford, D.B. Kim for Swarovski Crystal Palace, Lisa Whatmough of Squint, and Michael Young. The Dynasty Revival chairs are now on display at the IFC mall in Hong Kong.

    Icons Of Our Time#

    An impressive roster of footwear designers - Christian Louboutin, Church’s, Giuseppe Zanotti, Jimmy Choo, Nicholas Kirkwood, Pedro Garcia, Repetto, Pierre Hardy, Robert Clergerie, Sergio Rossi, Stuart Weitzman and Walter Steiger - are collaborating with Lane Crawford on a range of limited edition shoes to be sold in their Lane Crawford Hong Kong store. Production on each style will be limited to 24 pairs, and each pair will be packaged in a custom lacquer shoe box.

    Heritage Collection#

    Supplementing the limited edition shoes, Lane Crawford will offer exclusive designs from popular contemporary labels, including Acne, alice + olivia, Band of Outsiders, Elizabeth & James, Gryphon and rag & bone. Created for ‘Heritage 160,’ these pieces will be available in limited quantities at Lane Crawford Hong Kong.

    The Heritage 160 site not only hosts the auction but also hosts a multi-media component, with well-known bloggers like Bryanboy contributing to a blog section, as well as a 160 Projects section that releases various quotes from and conversations between various global industry insiders and style icons.

    Lane Crawford’s Heritage 160 project has drawn international attention by highlighting and curating collectible pieces from well-known fashion figures, translating them into one-of-a-kind artworks that also appeal to luxury consumers in China and Hong Kong, but they’ve been able to bring international attention to Hong Kong’s Lane Crawford as an important shopping destination in Asia.

    Article by Felice Jiang

    For more information:#

    http://www.dezeen.com/2010/09/13/dynasty-revival-by-lane-crawford/
    http://lanecrawfordheritage160.com/

    Campaign video:#

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