In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of April 28-May 2, 2014.
China’s number of internet users is rapidly expanding as incomes rise: the country is expected to have more than 730 million internet users by 2016, which will include 380 million online shoppers. Since brands hoping to cash in on this growth need to know how and why these consumers are using the web, Boston Consulting Group (BCG) recently published the results of an in-depth study on their habits.
The Japan National Tourism Organization released statistics finding that Chinese tourist arrivals to Japan rose by a massive 80.1 percent to a total of 184,200 during the month of March. The uptick is part of a resurgence in Chinese visitor levels that began in January this year before the Chinese New Year holiday. During that time period, Japan issued 79,000 Chinese group visas and 30,000 individual Chinese visas, the highest number since Shinzo Abe took office as Japan’s prime minister in 2012.
China’s luxury market may be in slowdown mode, but the average Chinese consumer’s interest in buying luxury remains strong, according to a new report by investment company Exane BNP Paribas. The report analyzes the findings of a survey by digital marketing company ContactLabpublished in February which found that Shanghai residents spend a significant amount more on luxury goods than New Yorkers.
Retailers have gained a lot of opportunities through online-to-offline (O2O) marketing in China, and the wave has recently spread to the local luxury outlet shopping scene. On April 25, Chinese luxury outlet Mega Mills (米格天地) announced a strategic O2O collaboration with Alibaba Group, with the slogan of “change, innovation, and breakthrough.”
As the UK saw its Chinese visitor numbers spike in recent years, many London hotels and retail shopsmade efforts to cash in on the influx. Now, the surge has expanded across many British towns and cities such as Manchester and York, prompting businesses and tourism boards to make similar preparations in hopes of enticing Chinese travelers beyond the boundaries of England’s capital city.