Vans OTW Collection Launches In Shanghai (Video)

Asia Launch Party For Company’s New OTW Sneaker Line Held At Shanghai Hotspot Kin

vans-otw-asia-launch-party-in-shanghai-1Hypebeast posted a video today of the official Vans OTW Asia launch party, held earlier this month at the Shanghai hotspot Kin. OTW (“Off the Wall”), a more upscale version of the flagship Vans line, is less geared towards sporting and more towards lifestyle. For the new brand’s Asia kick-off point, Vans chose Shanghai, inviting a group of creative “Advocates” — graffiti and tattoo artist Mister Cartoon, graphic designer Eric Elms, DJ group The Blackouts and photographer Dimitri Coste — to help promote the label’s agenda.

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Art & Design, Market Analysis