In this complete interview, Bulgari CEO Jean-Christophe Babin sits down with Luxury Society to talk about the brand’s digital transformation and key challenges. Mr. Babin shares his insights on topics ranging from e-commerce, to millennials, to online engagement, to hiring the right talent, and everything in between. Chapters 5 and 6 below review his comments on China relating to a brand’s media investment and e-commerce strategy.
The videos were recorded in conversation with Luxury Society’s David Sadigh and Genna Meredith in early 2017 in Geneva, Switzerland. For the full series, click here.
Chapter 5: Media Investment
The luxury brand chief speaks to Luxury Society about media budgets and the importance of understanding the needs of certain markets, particularly in China, Russia, Brazil, and the US.
Chapter 6: E-Commerce
Babin discusses the role of e-commerce, especially in key markets such as the US and Japan, and the brand’s upcoming plan for China.
Republished with permission.