In this complete interview, Bulgari CEO Jean-Christophe Babin sits down with Luxury Society to talk about the brand’s digital transformation and key challenges. Mr. Babin shares his insights on topics ranging from e-commerce, to millennials, to online engagement, to hiring the right talent, and everything in between. Chapters 5 and 6 below review his comments on China relating to a brand's media investment and e-commerce strategy.
The videos were recorded in conversation with Luxury Society’s David Sadigh and Genna Meredith in early 2017 in Geneva, Switzerland. For the full series, click here.
Media Investment - Bulgari CEO, Jean-Christophe Babin - Chapter 5 from Luxury Society on Vimeo.
Chapter 5: Media Investment#
The luxury brand chief speaks to Luxury Society about media budgets and the importance of understanding the needs of certain markets, particularly in China, Russia, Brazil, and the US.
Chapter 6: E-Commerce#
Babin discusses the role of e-commerce, especially in key markets such as the US and Japan, and the brand’s upcoming plan for China.
Republished with permission.