Once classified as hype, NFTs, or non-fungible tokens, are now one of luxury’s leading investment opportunities. These codes have taken over the digital landscape and are becoming a first point-of-call for a business expanding their storytelling, improving consumer engagement, and boosting sales. Predicted to become a $56bn a year marketplace by 2030 — according to investment bank Morgan Stanley — Web3 is creating an ecosystem in which brands can leverage their reputation and create new digital legacies through priceless, individualized consumer experiences.
Recognising the globally expediting growth of the metaverse and NFTs, Jing Daily is hosting a not-to-miss webinar on Monday, April 25 at 10 am EST, to discuss the Pros and Cons of Monetizing Luxury NFTs. The event will spotlight monetization models companies should explore when incorporating NFTs into their brand strategies, as well as highlighting what pitfalls to navigate when making NFTs work for their business.
Our expert panel — Giovanna Graziosi Casimiro, Head of Decentraland and Metaverse Fashion Week, Jamie Gill, CEO of Roksanda, and Michaela Larosse, Head of Content & Strategy at The Fabricant — will be sharing industry insights and in-depth knowledge in this evolving and lucrative market segment. Moderated by Gemma A. Williams, Director of Editorial Strategy and Content at Jing Daily, the webinar will explore how to elevate a brands metaversal presence, with key topics including:
- Enticing the consumer vs. following the consumer into the metaverse.
- Redefining consumers’ cultural mentality around "value" and investment opportunities.
- The creation process from design to marketing.
- Navigating obstacles when creating digital items and building virtual spaces.
- Plus much more, including opportunities to ask questions and interact with the guest speakers.
According to Larosse, the reality for brands is that this is the future of fashion and where the future of the brand lies. “Embracing this digital change will help brands to avoid cultural stagnancy, as well as encouraging businesses’ to develop new ideas, new concepts and promote creative growth.”
With that in mind, click here to reserve your spot for the Pros and Cons of Monetizing Luxury NFTs webinar today.