Gemma A. Williams

As the economy slows down in China, local Chinese brands look beyond their borders for ways to expand. Read More

For luxury brands that are serious about growing in the complex Chinese market, understanding the intricacies of China's many fashion weeks is now vital. Read More

As the fashion week landscape becomes more global, young Chinese designers need to pick their platforms with care. So how does London stack up? Read More

KOLs have changed the face of marketing in China, so you should be aware of the big KOL luxury happenings that affected the Chinese market this year. Read More

Chinese designers are making bold brand statements in the UK on both the traditional runway and 'see-now-buy-now' showrooms. Read More

At the recent Luxury Interactive Europe conference, digital experts from top companies such as Net-a-Porter and Farfetch gathered to discuss the latest trends in digital luxury marketing. Read More

Fashion China author Gemma Williams shares the key Chinese fashion designers on her radar from London Fashion Week. Read More