Gemma A. Williams
The Douyin KOL Helping Luxury Tap China’s Lower-Tier Cities
The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching. Read More
Netizens Scrutinize Adidas x Gucci Collab
Even though netizens can’t buy it yet, the Adidas x Gucci luxury umbrella is trending on Weibo with 130 million views. Is it just a storm in a teacup? Read More
How Luxury Can Navigate China’s Zero-Covid Policy
Jing Daily suggests four soft power approaches for luxury to connect with Chinese consumers during this difficult time. Here’s how to show up for China. Read More
H&M Copies a Chinese Designer. Will There Be Fallout?
Chet Lo has called out fast fashion conglomerate H&M for copying his designs. Why is it making the headlines? Read More
What’s Behind China’s Country Bumpkin Trend?
China’s fascination with the country bumpkin or “rube” trend is the focus of this month’s Chinese Collabs column. Here’s what luxury needs to know. Read More
LVMH Sidelines China’s Middle Class Shoppers
The hashtag #LVMH is betting on the high-end market in the future# is trending on Weibo. Will this result in a backlash from shoppers in lower-tier cities? Read More
Four Years On, Dolce & Gabbana Speaks Out After China Scandal
The fallout from Dolce & Gabbana’s notorious China scandal was dramatic. Now, four years later, the company speaks to Jing Daily about how it’s moving on. Read More
How Berlin Fashion Week Can Enter China’s Luxury Market
As fashion weeks and luxury brands struggle to connect with an increasingly remote China, can Berlin Fashion Week’s niche labels offer newness to curious Chinese shoppers? Read More
What’s Next for Luxury in a Locked Down China?
As New York, London, Milan, and Paris return to physical schedules, China becomes more remote. How should luxury adapt? Read More
Is the Fashion Industry Standing With Ukraine?
The luxury industry is directly impacted by the absence of our Ukrainian colleagues, many of whom were preparing to attend Milan and Paris Fashion Weeks. Read More
