China News Brief
    January 22, 2024

    Switzerland and China strengthen bilateral ties, airlines add Chinese cabin crew to rosters and more from Berluti, Gucci. Dior
    Cathay Pacific to boost Mandarin speaking staff in Mainland market push

    Sino-Swiss Relations Flourish with Enhanced Trade Agreement #

    Amid the prelude to the World Economic Forum in Davos, China and Switzerland have embarked on a strengthened partnership . In a strategic move by Premier Li Qiang and Swiss President Viola Amherd, the duo signed a declaration aimed at expanding their Free Trade Agreement. This bilateral move, coinciding with the 75th anniversary of their diplomatic ties, is set to streamline visa processes and bolster people-to-people exchanges, signaling a burgeoning affinity in their economic and cultural relations.

    British Airways Amplifies China Footprint, Bolsters Cabin Crew #

    In response to a surge in demand for premium leisure travel between China and the UK, British Airways is set to double its Chinese cabin crew  contingent. This expansion not only positions China as the airline's pivotal international cabin crew base but also underscores its commitment to enhancing service on its 11 weekly flights to mainland China.

    Cathay Pacific Leverages Mainland Talent, Boosts Cabin Crew Strength #

    Cathay Pacific Airways is making strategic inroads into mainland China , having successfully onboarded 100 cabin crew members in its inaugural recruitment drive. This move marks the inception of the airline's ambitious target to integrate 1,500 mainland talents into its global workforce by 2025. Mandy Ng, the visionary behind Cathay's service delivery, emphasized the strategic importance of this initiative in enhancing the airline's global service standards and fostering a diverse, multicultural workforce.

    Berluti Unveils First Jiangsu Boutique, Elevating Nanjing's Luxury Landscape #

    Berluti has made a grand entrance into Jiangsu Province with the launch of its inaugural boutique at Nanjing's Deji Plaza , a luxury retail hub. Spanning 134 square meters, the boutique is a testament to Berluti's commitment to craftsmanship and elegance with a curation spanning footwear to ready-to-wear collections. The store's design, a harmonious blend of tradition and modernity, pays homage to Nanjing's rich cultural tapestry.

    Forget 'quiet luxury', 2024 ushers in 'loud budgeting'#

    The landscape of luxury spending is undergoing a radical transformation with the advent of 'loud budgeting, ' a trend that defies the conventional norms of 'quiet luxury.' Championed by the digital zeitgeist of TikTok, this movement is reshaping consumer behavior, advocating for deliberate spending choices over impulsive indulgence. Industry connoisseurs suggest tactical measures such as the '48-hour rule' to navigate this paradigm shift, steering towards a lifestyle that celebrates financial acumen and conscious consumption.

    Inside Gucci's quest for older, richer customers#

    Gucci is poised for a strategic recalibration  aimed at captivating an elite clientele. This tactical shift, as reported by The Wall Street Journal, involves a meticulous reduction in product assortment and distribution footprint, aligning with the brand's vision to cater to a discerning, affluent demographic. This move, steered by Kering Group's visionary CEO, François-Henri Pinault, underscores the brand's commitment to exclusivity and premier service, setting new standards in the luxury sector.

    Dior's Maria Grazia Chiuri to recieve Neiman Marcus award #

    In recognition of her profound impact on the fashion landscape, Maria Grazia Chiuri, the creative luminary at Dior, is set to receive the Neiman Marcus Award  for Distinguished Service in the Field of Fashion. Chiuri's illustrious career and vision at the helm of Dior's womenswear and accessories divisions have earned her this prestigious honor, previously bestowed upon brand founder Christian Dior. Her dedication to empowering women through fashion resonates deeply, as she prepares to accept the accolade amid the glamour of Paris Fashion Week, marking a milestone in her storied journey with Dior.