Welcome to Jing Daily’s China Luxury Brief: the day’s top news on the business of luxury and culture in China, all in one place. Look below for the top industry news from January 28, 2014.#
The China Luxury Brief is now available as a daily email! Sign up here.#
Today’s stories:#
Case Study: Shang Xia's 'Seeding Man' Campaign Projects 'Made In China'-Chic#
“For the Hermès-owned Chinese luxury label's Paris boutique opening, digital agency Fred & Farid created a unique social media campaign aimed at proving that 'made in China' can mean high quality.”
France Government Official: Don’t Worry About French Luxury Sales In China#
“According to him, French brands shouldn’t worry about China’s new regulations regarding official 'gifting' and scrutiny of local bureaucrats’ lavish lifestyles. 'French companies will continue to pay attention to the China market; they will continue to spread France’s high-quality goods and the French dream in China,' he said.”
What we’re reading:#
Year Of The Horse Breeder#
“Mr. Tsui, who — like many wealthy Chinese — divvies up his time between China and Europe, is building a roster of clients to mate with his stallion, an Irish thoroughbred named Sea the Stars.”
[Scene Asia ]
France Marks 50 Years Of Relations With China#
"The Cité de la Mode et du Design hosted a bilateral conference on the 'hybridization of culture,' a phenomenon which 'in fashion is happening in absolute terms,' noted Didier Grumbach, president of the Chambre Syndicale, French fashion’s governing body, and one of the conference’s keynote speakers."
[WWD ]
Snow Polo A High-End Diversion For China's Rich#
“After taking up hobbies like golf and sports cars, China's 1%-ers are looking for new exotic diversions, and places like the Tianjin Goldin Metropolitan Polo Club are happy to oblige — for a price."
[LA Times ]
Infiniti Scores With Sponsorship of Surprise TV Hit#
“The first season of the Chinese adaption of the South Korean program, which aired from October to December, followed the travails of five father-child pairs as they embarked on excursions in the Chinese countryside. It was viewed more than 1 billion times online last year, second in popularity only to the latest installment of singing competition “Voice of China,” according to Beijing-based China Mainland Media Research Co., Ltd.”
Tesla Hits It Big In China … On Social Media, At Least#
“Tesla China’s official Sina Weibo account, which only started posting in September, now has a little over 30,000 followers, despite having only six posts to date. Meanwhile, Tesla founder Elon Musk has attracted about 100,000 followers on his own newly opened Weibo account in just five days. His first English post, published on Jan. 24, has more than 1,200 comments, even if many of the commentators don’t speak English.”
[MarketWatch ]
China Prepares To Open Skies To Private Aviation#
“Indeed, despite stringent government restrictions, the industry actually grew by 40% in 2012 (despite China experiencing a relative economic slowdown the same year) and it is predicted that there will be a demand for 1,700 new business jets for Asia in the next 10 years – a figure that represents a new one every three days.”
[Superyachts ]
Manila's City Of Dreams Casino A Bet On China, Says James Packer#
"Luxury boutique hotel chain Nobu is setting up its first Asia hotel in the US$1.3 billion City of Dreams Manila gambling resort as the project goes all out to reel in wealthy punters from China."
[SCMP ]