Welcome to Jing Daily’s China Luxury Brief: the day’s top news on the business of luxury and culture in China, all in one place. Look below for the top industry news from January 24, 2014.#
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Today’s stories:#
France’s Nuit de Chine Aims To Woo Coveted Chinese Tourists#
"The Nuit de Chine is a four-day event beginning on January 27 and concluding on the 31st, the first day of Chinese New Year, to commemorate the 50th anniversary of the diplomatic relationship between France and China. Taking place at the Grand Palais, the event is operating “under the patronage” of French president Francois Hollande. However, a stodgy bureaucratic ceremony this is not: the event will feature musical, dance, and acrobatic performances, as well as image, light, and sound shows."
How Can Brands Determine Digital Marketing ROI In China?#
"Ad budgets are increasingly shifting online in China, and digital marketing agencies there must strive to keep up with the latest technology in calculating ROI for clients."
What we’re reading:#
Luxury Clubs Shuttered In Hangzhou#
"The closures came after central discipline authorities ordered a crackdown in December on the 'evil winds in the private clubs' amid Xi's 'mass line' campaign."
[SCMP ]
Coach Profits Drive Up In China#
"Coach Inc, the New York-based fashion brand, experienced a 25 percent year-on-year sales growth in China in the quarter that ended on Dec 28, while its sales in North America decreased by 9 percent."
[China Daily ]
More Chinese Travelling Abroad For Spring Festival#
“A survey by China’s tourism academy shows, among the city dwellers who bought vacation packages for the Chinese New Year, 40 percent are travelling abroad, 30 percent are going somewhere within the Chinese mainland, and the rest are travelling to Hong Kong, Macau, or Taiwan, CCTV reports.”
Rolex Mistimes Li Na Tribute#
"So fevered is the enthusiasm that Rolex appeared to have jumped the gun in calling a championship title for the world No. 4, who is also China’s top player. A Rolex advertisement published on the official website of the Australian Open on Wednesday said: 'Rolex congratulates Li Na on winning her first Australian Open and second Grand Slam title.' Tennis pundits, including Sports Illustrated’s Jon Wertheim, quickly tweeted screenshots of the ad, taking a sly dig at Rolex’s apparent invention of 'a new line of time machines.'”
[Scene Asia ]
China Offshore Revelations Could Be 'Tip of The Iceberg'#
“The clients cited in the ICIJ report include at least 15 of the richest people in China, as well as members of the rubber-stamp parliament, the National People’s Congress (NPC), and executives from state-owned companies entangled in corruption scandals.”
[RFA ]