Eying Mainland China, Balmain Debuts In Hong Kong

New Boutique Opens At Harbour City

Balmain at Harbour City (Image: Butterboom)

Balmain at Harbour City (Image: Butterboom)

Previously sold only at local multi-brand retailers Lane Crawford, Joyce and Swank, recently the Parisian fashion label Balmain unveiled its first dedicated boutique in Hong Kong. Located at luxury magnet Harbour City — a favorite stop in the city among visiting mainland Chinese tourist-shoppers — the new location indicates the brand has its eyes set firmly on tapping growing demand for “off the beaten path” luxury brands in the Chinese mainland.

Sporting decor consistent with other global outlets, the new Balmain store at Harbour City currently stocks the spring 2012 collection designed by Oliver Rousteing. Though we haven’t seen any other signs that Balmain is ready for serious expansion in the mainland China market, choosing Harbour City, a notorious last stop in Hong Kong for these dedicated shoppers, rather than one of the other several dozen luxury malls in the city means Balmain is aware of the importance of the demographic.