What Brands Need To Know About Chinese New Year (Infographic)

With major luxury brands around the world rushing to release localized “Year of the Snake” items, and hoteliers rolling out the red carpet for Chinese tourists, the Lunar New Year holiday is clearly a key time for businesses to capture China’s gift-giving and globe-trotting consumer. But beyond the year’s zodiac animal and the date of the Lunar New Year, many companies fail to grasp many of the nuances of this important festival.

Following up their previous infographics on which colors brands should use and which should be avoided, navigating China’s many holidays for better business outcomes, and gift-giving in China, this week the public relations and strategic communications agency Illuminant Partners released the newest installment of their Chinese Takeout series, “Spring Festival: The Chinese (Lunar) New Year.”


Art & Design, Market Analysis, Marketing