Chinese New Year is the most important holiday in China, signifying a new start to the year, and a time for people to spend with family and friends. It is also a peak shopping period, when most luxury brands feature limited edition items and special events and activities for Chinese customers. Increasingly, Chinese New Year is also a time for traveling–with both family and friends–and Chinese consumers have a full week off. For wealthy Chinese, it is becoming more common to travel overseas with friends and family to enjoy the New Year, making it an ideal time for destinations, hotels, and retailers to engage Chinese tourists.
On Wednesday, December 11th at 11:00 a.m. U.S. Eastern Time and 9:00 p.m. U.S. Eastern Time,#
Jing Daily and China Luxury Advisors will provide an overview on Chinese New Year, consumer trends, activation opportunities, and travel behavior, as well as provide recommendations on how to best attract, convert, and retain this very important customer during this critical time.
Click here to register#
, and contact events@chinaluxuryadvisors.com with any questions.