Trussardi Turns Eye To China Market

Century-Old Italian Brand Opened First China Store This Year


This week, China Daily speaks to Thomaso Trussardi, fourth-generation helmsman of Italy’s Trussardi Group, which specializes in apparel and accessories. Having recently opened its first mainland China location in Shanghai, the brand is now looking for continued expansion in the country to offset slower growth at home and little market share in North America. Via China Daily:

“We want to grow,” Tomaso Trussardi said. “We are growing at a double-digit rate in every market. And speaking of growing, since Europe is in recession and there is little market share for us in America, we would like to focus on China.”

Trussardi’s new flagship store in Shanghai, the first one in the Chinese mainland and the fifth in the world, is housed in a prestigious building on the Bund.

Its two floors occupy 400 square meters of space and present a decorative facade that the company believes will present “a chic look and perfectly interpret Trussardi luxury”.

“It is a completely different one from other stores in European cities,” said Tomaso Trussardi. “The exterior design of this store is brand-new, a work of Michael Young, an internationally renowned designer. And we have given our greyhound logo a tri-dimensional look only for this store.”

Having been CEO of the company for about three years, Trussardi said he cannot tell what influences or changes he has brought to it.

“I am trying to stick to what we are,” he said. “I don’t want to make big changes, but only move faster to develop the business, for example, in this market.”


Fashion, Market Analysis, Marketing, Retail