Inspired by artists’ work environments, Xiamen-born designer Yifang Wan’s F/W 2014 collection shown at London Fashion Week focused on comfort and ease.
With an understated confidence, the collection’s mohair and wool fabric enhanced the female form with masculine luxury tailoring. The models’ bleached gray eyebrows created a striking, edgy tone that the designer is known for.
The new softer, more commercial cuts have the Chinese consumer in mind. Jing Daily went backstage to see the new collection and ask the designer her expansion plans in China in 2014. “At the moment Yifang Wan is selling at various Chinese independent boutiques already,” she said, “but of course, [the] Chinese market is a key target market for the brand as there [is] a lot of appreciation for individuality.”
Look below for backstage photos: