Moët & Chandon Transforms Crayfish Boat Into ‘Ice Impérial Yacht’


Since nothing goes better with boats than drinking, Moët & Chandon has given new life to a boat in Hong Kong formerly belonging to an Australian crayfish catcher, outfitting it with 12 bottles of Moët Ice Impérial champagne, sunbeds, a floating lounge, sound system, and even an inflatable slide.

Entitled the “Moët Ice Impérial Yacht”, the boat is available for charter from Hong Kong Yachting for rates starting at $HK19,900 (US$2,566), and can hold up to 40 people. Both champagne and yachting are nascent industries in China at the moment, but bottlers and yachmakers are working hard to reverse this trend.

View more photos below:

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