Fengchi Edition IS 250 Limited To 200 Units, Priced At 380,000 Yuan (US$60,000)
Along with watches, sneakers, sub-brands and handbags, we’ve seen an increasing number of China-only luxury cars hit the scene as companies attempt to localize for the Chinese consumer market. Last year, among a slew of elongated sedans created with Chinese buyers in mind, we also saw BMW’s M3 Tiger, two models of the Bentley Continental, a Shanghai World Expo Porsche Cayenne S, a China-edition Spyker GT2, the tongue-twisting Lamborghini Murcielago LP670-4 SuperVeloce China, and the Ferrari 599 HGTE — a more stripped-down version of the one-off Lu Hao porcelain 599 created in 2009.
Looking to get an early jump on the China-only bandwagon in 2011, this week Lexus announced a special China-only “Fengchi Edition” IS 250. Limited to only 200 units and priced at 380,000 yuan (US$60,000), the Fengchi edition (风驰版) features an understated blue-and-white color scheme designed by Lexus and the Spanish firm Stone Design last fall. Aside from design cues like a “Stone Design” treadplate and a black-and-blue leather steering wheel, the Fengchi Edition IS 250 differs little from the standard model under the hood, powered by a 2.5L, 208 horsepower V6.
The Fengchi Edition IS 250 will be available at 50 of Lexus’ 66 China dealerships. Release date forthcoming.