Paris might be known as the city of lights, but this Spring Summer 2024 season, it was also the city of stars.
The French capital once again proved how global celebrities are a vehicle for visibility across social media, with the attendance of Hollywood heavyweights such as Zendaya at Louis Vuitton, Pamela Anderson at Vivienne Westwood, Kylie Jenner at Schiaparelli and Jennie Kim at Chanel all igniting colossal online commentary.
Chinese homegrown talent also made a splash. Following her return to the spotlight, actress Fan Bingbing joined the likes of Paris Hilton and Angela Bassett on the Mugler runway, while domestic darlings Angelababy and Dilraba Dilmurat made appearances at Roger Vivier and Dior.
Having an A-lister endorse your brand — whether they be part of the Kardashian-Jenner clan or the internet’s current “it” person — is the most powerful marketing move a designer can make in today's climate. And it shows in the metrics.
Below, in partnership with influencer marketing agency Lefty, we look at the luminaries whose celebrity status made noise across the PFW calendar this season.
Kylie Jenner#
EMV: $22,617,986#
Coming out on top was Kylie Jenner, whose attendance at Schiaparelli and Acne Studios on September 28 drew in over $22 million in earned media value. The influencer-slash-entrepreneur sparkled in a super-cinched floor length gown crafted by Schiaparelli’s Daniel Roseberry. Hot on the heels of her recent "twin" campaign, the Jenner sister also sported a crimson red ensemble to the Acne Studios showcase, where she sat front row alongside Spanish singer Rosalía.
Zendaya#
EMV: $15,292,057#
When global sweetheart Zendaya was announced as Louis Vuitton's latest ambassador in April, speculation was high as to how the superstar and her stylist partner-in-crime Law Roach would approach the contract. But during the maison’s show on October 2, the internet breathed a sigh of collective relief when the actress turned up in a figure-hugging zip dress. Taking the award for the most dramatic neckline of the week, Zendaya drew in over $15 million in earned media value.
Dilraba Dilmurat#
EMV: $7.7 million#
Reaffirming the power of Chinese A-listers, Dilraba Dilmurat’s attendance at Maria Grazia Chiuri’s SS24 showcase amassed almost $8 million in earned media value across Instagram and Weibo. The Chinese actress and Dior ambassador made her debut at Paris Fashion Week in an elegant all-white Dior look, featuring lace detailing and a pleated flowy skirt.
David Beckham#
EMV: $5,773,260#
Supporting his wife from the sidelines, David Beckham made waves across the internet for his socks and sandals look, complete with a Goyard trunk bag. Despite only attending the Victoria Beckham runway, Beckham’s presence at PFW drew in almost $6 million in earned media value — a number likely boosted by the former professional footballer’s new Netflix documentary release, which hit screens this week.
Jennie Kim#
EMV: $4,029,748#
Blackpink member Jennie Kim's custom Chanel two-piece, which the singer-slash-actress wore to the house's SS24 presentation, is set to be on every Pinterest girl's mood board. Tapping into Chanel's feminine yet sexy aesthetic, the South Korean superstar rocked headlines and social media platforms with her fleecy short shorts and tights combo, generating over $4 million in earned media value.
Fan Bingbing#
EMV: $56,000 (Instgram)#
While other celebrities graced the frontlines of fashion runways, Fan Bingbing was walking them. For Mugler’s Spring Summer 2024 showcase, the house invited the Chinese actress to close the collection swathed in a gossamer fabric one-piece. Mugler’s star-studded catwalk had the globe talking, and Fan’s presence only boosted the showcase’s visibility across China — the star raked in $56,000 in earned media value via her post, but her impact across China's digital scene further magnified the moment.
Additional reporting by Mia Liang
All data insights provided by Lefty.io