Is There Gold In China’s Nascent RV Market?

Few Campgrounds, High Gas Prices, Driving Restrictions Crimping Development

The Beijing International RV & Camping Show

The Beijing International RV & Camping Exhibition

It’s no secret that recent years have seen a rapidly growing slice of the Chinese population fall under the spell of the automobile, with the country surpassing the US two years ago to become the world’s largest auto market. As a growing middle class spends more time (and money) on domestic travel, one development that’s taken shape over the past several years has been a burgeoning interest in that very Western of pastimes: the road trip. And for a tiny but potentially lucrative sliver of those comparatively wealthy, road-bound Chinese, this fascination is driving demand for another symbol of the open road: the Recreational Vehicle.

Though the RV market in China is barely in its infancy, the country’s niche consumer has proven to be highly motivated and willing to spend, despite the high price of ownership in the country. At this spring’s Beijing International Recreational Vehicle and Camping Exhibition, many were not dissuaded by the high price tags — which can reach 10 million yuan (US$1.6 million) after import taxes for a class C RV like the Dynamax Grand Sport GT — or the underdeveloped nature of China’s RV industry.

While imports have increased and RV clubs continue to crop up in a few Chinese cities while dedicated websites and magazines have emerged in earnest, make no mistake about it: the RV is very much a niche, luxury product in China and the market is decades behind North America and Europe. According to China Daily, out of a population of 1.3 billion, by the end of last year China had only around 6,000 privately owned RVs. Compare that to 8.9 million RVs in the US, 6.5 million in Europe and 78,000 in Japan.

This means there’s immense potential in China, but as Reuters reports today, it’ll be a long road ahead for the industry:

Along with high gas and maintenance costs, few skilled repair shops, an underdeveloped nationwide highway system, and a dearth of outfitted camping lots, the need for a specialized driver’s license and confusingly decentralized provincial policies stand in the way of the development of the Chinese RV industry. Regardless, manufacturers both international and domestic, dealers, and enthusiasts continue to soldier on. So when could we see the industry come into its own? As China Daily puts it:

The good news is that many observers believe the boom times will arrive in three to five years – the bad news is that people have been saying that for quite a while now.


Market Analysis, Retail