Apple

China Mobile

Apple is negotiating with China Mobile to 

 the Apple TV+ video streaming service to the Chinese market. If the negotiations succeed, Apple TV+ will be the first American streaming service to launch in China. In addition, this move could pave the way for Apple’s Vision Pro product to enter the Chinese market and introduce competitive pressure to Chinese video platforms.

Apple in talks to launch Apple TV+ streaming in China

Mercedes Benz

The new BMW i5, released in January this year, is being offered by dealers with 

 ranging from 60,000 to 100,000 RMB ($8,400 to $14,000). The official guide price for the BMW i3 starts at 353,900 RMB ($49,500), but after discounts, the price can be as low as 170,000 RMB ($23,800). The newly upgraded Mercedes-Benz E-Class, known for its luxury, is maintaining its price around 500,000 RMB ($70,000). In contrast, the new generation BMW 5 Series, due to its exterior design, has seen a decline in sales, similar to the long-unupdated Audi A6, and is now relying on discounts to boost sales.

BMW turns to discounts in China as sales lag

Chow Tai Fook

 to social media rumors that it was halting operations at its Shenzhen factory. The company clarified that it has not suspended operations, but has restructured some departments and moved certain production units to its Shunde facility in Guangdong. The adjustment is intended to enhance efficiency and better respond to market changes. Chow Tai Fook emphasized that the changes will not affect its business, or long-term investments in mainland China, especially in the Greater Bay Area. With over 7,000 stores nationwide and steady growth, the company said that it is maintaining good communications with affected employees and handling labor relations and compensation legally and properly.

Chow Tai Fook clarifies Shenzhen factory rumors

Liberaiders

Puma

Tokyo-based brand Liberaiders, inspired by “rock music, travel, photography, and military elements,” has 

 with Puma to release their first collaborative sneaker. Paying tribute to the glorious history of Chinese rock music, the design is based on Puma’s classic Suede model. The shoe features a delicate suede upper, adorned with Liberaiders’ signature blue and paper crane patterns, along with the “Destination Unknown” theme text. To promote the launch, the collaboration features renowned rock musicians Gao Qi, Ouyang, and Huang Shaofeng in the official lookbook, honoring the legacy of Chinese rock music.

Liberaiders x Puma sneaker celebrates Chinese rock music

Lululemon

 at Chengdu’s trendy new landmark, Cosmo. As the brand’s first pop-up targeting Gen Z, the vibrant space showcases popular summer items like Bend This sports bras and Dance Studio pants. Designed by Open Work Studio, the pop-up features bright tones and millennial elements, reflecting Lululemon’s interpretation of “rhythm” for Gen Z.

Lululemon targets Gen Z with Chengdu pop-up

Bobbi Brown

 Chinese actress Liu Shishi as its new global brand ambassador. Together, they are promoting the brand’s new Cloud Lip Cream. This new product line features a lightweight, creamy texture with three cool-toned tea brown shades, offering a soft, cloud-like finish and vibrant color.

Bobbi Brown taps actress Liu Shishi as global brand rep

Fenty Beauty

Rihanna’s Fenty Beauty has announced its 

 into the haircare market with the launch of the Fenty Hair product line on June 13 on the brand’s official website. The brand stated that this new line will include products suitable for various hair types, aimed at strengthening and repairing all kinds of hair.

Rihanna

Rihanna’s Fenty Beauty to launch haircare line

SHEIN

 its Shein Exchange resale platform to Europe and the UK, starting with the launch of its resale app in France. The platform allows users to sell and buy pre-owned Shein products, with plans to roll out in the UK and Germany soon. Following its successful US launch in October 2022, where it garnered over 4.2 million users and 115,000 listed items, Shein Exchange aims to facilitate the resale process through the existing Shein app. The brand has long been criticized for its environmental impact.


Shein Exchange resale platform expands to Europe

Gucci

Gucci announced that it will hold its Spring 2025 

 at the Triennale Milano on June 17. Gucci said that the Triennale Milano symbolizes an era and aesthetic, with its modernist design reflecting a rethinking of function and space. Over the years, the Triennale Milano has embraced innovation and technology, exploring the social role of art and design, reflecting its ongoing commitment to addressing contemporary societal issues.

China News BriefJune 06, 2024

China News Brief
June 06, 2024