Infographic: How To Reach Chinese Tourists Through WeChat And Weibo

Chinese tourists are not only the largest global group of travelers by nationality, but they’re also some of the most connected on social media.

Shanghai-based advertising firm Uncle Advertising has just released a new infographic on how Chinese tourists are using WeChat and Weibo both when they’re making their travel plans and when they’re abroad.

Check out the graphic below to see some specific examples and best practices to engage the Chinese traveler—and if you want more information, Jing Daily and China Luxury Advisors are hosting a webinar on Weibo vs. WeChat on January 15.