How Can Brands Determine Digital Marketing ROI In China?

“If you look at the mature markets, where digital advertising has been around for maybe a decade-plus,” such as the UK, United States, and Europe, says Arnold, “they are demanding now for a cost-per-human impression and a true attribution of the marketing.” However, because China is “more immature,” clients are “less demanding,” but this will change soon, he says. Watch the video above for the full segment.