Marketing in China can be like walking into a casino, says Scott Silverman, worldwide managing director at Ogilvy & Mather, in a new Thoughtful China interview embedded above. In his view, there are two ways to do it: the reckless way and the smart way. While always risky, a good strategy can carry with it great rewards.
How Brands Can Make Safe Marketing Bets To Win Big In China
Scott Silverman, worldwide managing director at Ogilvy & Mather, discusses why advertising in China is like walking into a casino, and how brands can make bets to win big.
Jing DailyAuthor
Published in Retail