Hong Kong Brand Ready For Beijing Close-up#
Fashion footwear brand catalog will debut concept store in Sanlitun village (Image: MSN)
Catalog, a fashion footwear brand based in Hong Kong, will make its mainland China debut this month at Beijing's Sanlitun Village. Established in 2000, Catalog quickly caught the eyes of fashion lovers in Hong Kong, and is now setting sights on the lucrative Mainland market. As the company's first multi-brand concept store in the Greater China region, Catalog's 300 square meter Sanlitun location, featuring interiors by the Japanese designer, Oki Sato will stock a variety of international high-end men's and women's shoes, apparel and accessories.
To celebrate the official launch of Catalog in Beijing, Nike has given Catalog priority status to sell it's latest Lava Dunk series.
Nike Lava Dunk (Image: MSN)
Over the past decade, Catalog has included classic, high-end, and more mass-market shoes to its brand portfolio in Hong Kong, with brands like Nike, Adidas Originals, Lacoste, Vans and Australia Luxe stocked in its stores. With the mainland China mid- to high-end footwear market booming, we can expect to see the company do the same in Beijing and elsewhere.