Chinese Whispers: Jail Time for Daigou, Singles’ Day Luxury, and More

In “Chinese Whispers,” we share the biggest news stories about the luxury industry in China that haven’t yet made it into the English language.

In this week’s edition, we discuss:

  • The 5 most sought-after luxury brands on Singles’ Day,
  • Bottega Veneta added two new stores in the mainland China market, and
  • A Chinese daigou was sent to jail for 10 years.
Top 5 Luxury Brands for 2018 Singles Day. Chart: YouGov

Top 5 Luxury Brands for the 2018 Singles’ Day shopping event. Chart: YouGov

1. The top 5 luxury brands Chinese consumers are eyeing on Singles’ Day – YouGov

Chanel has been named the most desired luxury brand among Chinese consumers for the upcoming Singles’ Day event on November 11 in China, with 28 percent of survey respondents intending to purchase it, a new study released by the research agency YouGov on November 9 uncovered. Chanel was followed by Dior (21 percent), Giorgio Armani and Gucci (15 percent each), and Hermès (13 percent).

The survey was conducted online from October 17 to 30, 2018, using YouGov’s panel of over six million
people worldwide.

Recommended ReadingTop 3 Predictions for 2018’s ‘Singles’ Day’ Shopping ExtravaganzaBy Ruonan Zheng and Yiling Pan
Bottega Veneta store in Harbin. Courtesy photo

Bottega Veneta store in Harbin. Courtesy photo

2. Bottega Veneta opened new stores in China – Bottega Veneta

The Italian luxury brand Bottega Veneta opened two new retail stores in China’s second-tier cities Changsha and Harbin last week. Both stores will sell the brand’s full line of products from apparel and accessories to bags. So far, Bottega Veneta has 43 retail stores in mainland China.

Photo: Shutterstock

Photo: Shutterstock

3. A Taobao daigou was sentenced for 10 years in prison for tax evasion and smuggling – Sohu

A Chinese daigou, or overseas purchasing agent, that had operated a store on Alibaba’s Taobao marketplace since 2013, was sentenced to 10 years in jail for tax evasion and smuggling. The daigou was found to have evaded over $430,000 (RMB 3 million) in taxes on imported apparel worth over $1.43 million (RMB 10 million).