Chloé Celebrating Fifth Anniversary In China#
The upcoming Chloe runway show will be simulcast online
On February 25, the French luxury brand Chloé will launch its largest-ever runway show in China, debuting its Spring 2011 line at the Shanghai Expo Center. Organized to commemorate Chloé's fifth anniversary in China (which recently saw the release of a limited-edition, China-only handbag), the upcoming runway show will also be simulcast online, marking the first time Chloé has used webcasting for one of its seasonal collections.
Also in celebration of the brand's fifth anniversary, Chloé recently launched an interactive Chinese-language blog, "Je Suis Chloé" (http://www.jesuischloe.com/), which lets visitors vote on their favorite supermodels, see behind-the-scenes footage, and register to watch the red carpet activities and runway show in real-time on February 25.
Jing Daily will keep an eye on the preparations in Shanghai for this event, which is sure to attract some of China's fashion elite.
Viewers can register to watch the show on www.jesuischloe.com