Pop-up and flagship openings by ‘quiet luxury’ brands like Our Legacy and Lemaire underscore China’s growing demand for understated elegance and durability.

As luxury brands grapple with shifting consumer preferences, Salomon is redefining China’s middle-class identity through its premium outdoor gear, setting new social standards.

Amid declining Swiss watch exports to China, IWC Schaffhausen’s new exhibition deploys understated elegance and technical artistry to re-engage Chinese consumers.

Moncler’s City of Genius collection features Chinese artist Lulu Li, Caroline Hu unveils Casetify collection, and Moose Lab debuts in Shanghai.

Shuting Qiu designs Hennessy bottles, LVMH partners with CIIE, and Casetify taps League of Legends’ IP ‘Arcane.’

Johnny Huang designs a Fila collection, Roaringwild creates a drippy Puma Mostro sneaker, and Mowalola x Miss Sixty hits ENG Concept Store.

Following news that he won’t be competing in Formula 1 next year, Zhou reflects in an exclusive interview.

From ballet inspiration to digital campaigns, Ferragamo’s president reveals how the brand is evolving for China’s next generation.

The Serpentine artistic director explores AI, tech partnerships, and art’s future in this interview with ‘Jing Daily.’

Brands are embracing café culture, collabs, art installations, and pop-ups to engage a young, style-savvy audience as sales slow.

Mischievous Pop Mart plush toy Labubu is sparking queues outside stockists worldwide, highlighting the global toy opportunity, and lessons in brand marketing.

Amid economic and social pressure, China's millennials and Gen Z are embracing minimalism and redefining the definition of success.