Kans, Marubi and L’Oréal are embedding products into serialized plots as fans buy mid-episode. Friday’s follow-up examines how brands measure returns beyond GMV.

Domestic leather goods labels led by Songmont outpace global rivals on Tmall, pressuring accessible luxury while the top end remains resilient.

A bag label proves narrative can command pricing, two Shanghai malls turn cartoon fish into a summer draw, and an actor builds a label that might outlast his fame.

From Tbilisi to Istanbul, cities compete for Chinese travelers through easier visa access and tailored experiences.

Seoul and Hong Kong top mainland bookings as flight chaos, geopolitical strain and value-driven budgets move the world’s biggest spenders closer to home.

Geopolitical tensions, experiential retail, eased visa rules and Xiaohongshu recommendations have rerouted luxury spending.

The couturier reveals how ditching wholesale has led to unprecedented business success and an A-list roster of clients.

CEO Céline Talabaza reveals how the brand’s Nobel Prize-worthy chemistry translated into a global beauty strategy.

The Majid Al Futtaim exec reveals how retail hubs like Mall of the Emirates are integrating cultural touchpoints like Chinese New Year into their year-round strategy.

Chinese netizens spun a gaffe into a flurry of memes, and the German sportswear label’s China team leaned all the way in.

New creative directors, viral leather goods and Chinese Gen Z attention are turning Chanel and Gucci into luxury’s most successful renewal stories.

As the World Cup racks up hundreds of millions of Xiaohongshu impressions, Chinese fans appear just as focused on fashion moments as the sport.