Fashion | Jing Daily

Fashion

Global sportswear brands gear up for China’s outdoor boom

Outdoor players are turning stores into community hubs and pairing premium performance with purpose to build long-term brand equity in China.

February 19, 2026

Global sportswear brands gear up for China’s outdoor boom

Labubus, fashion, opera: Jing Daily’s Spring Festival showcase in Dubai
At Dubai’s Mall of the Emirates, we brought together Susan Fang and PRONOUNCE, a live Huangmei opera performance, and a fully bilingual campaign to celebrate Chinese New Year.
Enrique Menendez
February 19, 2026
Fashion Launches
Guide to China’s presence at LFW Fall 2026
The British capital’s upcoming event underscores its growing status as a global launchpad for Chinese designers.
Sadie Bargeron
February 18, 2026
Fashion Guides Fashion Weeks
The Wang Contemporary opens in New York’s Chinatown
The Wang Contemporary to open in historic Chinatown landmark, celebrating Asian creativity and culture.
February 18, 2026
Fashion Launches

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