Collaboration, cultural storytelling, and portfolio expansion define beauty’s March: brands pursue equity, scale, and new growth as the competitive landscape shifts.

Alo’s upscale mainland entry, Hong Kong’s retail resurgence, and Patagonia’s backlash highlight a market where execution can matter more than intent.

Since 1994, the house has partnered with musicians, artists, and foundations — building one of fashion’s most original fragrance portfolios.

CEO Céline Talabaza reveals how the brand’s Nobel Prize-worthy chemistry translated into a global beauty strategy.

CEO Michael Kliger explains why reliability beats disruption and how staying power in China matters more than quarterly wins.

The Majid Al Futtaim exec reveals how retail hubs like Mall of the Emirates are integrating cultural touchpoints like Chinese New Year into their year-round strategy.