Global brands navigate tradition and innovation for Year of the Snake, creating campaigns that honor Chinese heritage while pushing creative boundaries.

Dover Street Market, Rémy Martin, and Louis XIII implement collaboration strategies to ring in the Year of the Snake.

The massive Lunar New Year migration showcases China’s transport innovations, while new policies aim to boost domestic and international tourism spending.

Luxury players are releasing their own short flicks in lieu of traditional advertising this season, as demand for authentic storytelling grows.

China’s luxury market is undergoing a shift as the post-Covid boost fades, with analysts urging brands to focus on innovation and lower-tier city expansion.

Sweeping tariffs and the battle for AI supremacy are at the forefront of China’s concerns regarding Trump’s presidency.

The ban targets one of the world’s largest textile manufacturers, forcing fashion brands to review their supply chains.

Richemont, owner of Cartier and Chloé, reported strong overall performance in Q4, despite weaker demand in China.

Fletcher will blend British heritage with Chinese craftsmanship for the brand's next chapter.

Jing Daily unpacks key trends from Pitti Uomo 107, ranging from avant-garde menswear and quiet luxury to digital fashion innovations.

In its fifth year of company losses, Paul Smith is still struggling to bounce back from the pandemic.

As Chinese consumers turn to spirituality and superstition to navigate life’s challenges, luxury brands are cashing in on mystic marketing.