CEO Daniel Grieder’s sweeping retail reset gains early traction.

From ‘Heures d’Absence’ to a China-exclusive collection, the French maison is building a fragrance empire on emotional resonance.

Asian celebrities are securing luxury brand internet virality for another Paris Fashion Week season.

CEO Céline Talabaza reveals how the brand’s Nobel Prize-worthy chemistry translated into a global beauty strategy.

CEO Michael Kliger explains why reliability beats disruption and how staying power in China matters more than quarterly wins.

The Majid Al Futtaim exec reveals how retail hubs like Mall of the Emirates are integrating cultural touchpoints like Chinese New Year into their year-round strategy.

From fashion and fine spirits to hotels and streetwear, CNY 2026 becomes a proving ground for cultural credibility.

Cultural intention, experience design, and emotional credibility now matter more than festive packaging.

From citywide Fire Horse installations to the Lantern Festival Fair at Prada Rong Zhai, the maison extended its emotional and cultural reach.