By holding a vote on designs reinterpreting its mountain archive, label is turning product development into a public exercise — and a brand-building one.

New creative directors, viral leather goods and Chinese Gen Z attention are turning Chanel and Gucci into luxury’s most successful renewal stories.

JD.com to open its first physical store outside the mainland, two ultra-premium wine clubs bet on Shanghai, a K11 staff scandal goes viral, and luxury malls target Gen Z parents with children’s fashion.

Chinese netizens spun a gaffe into a flurry of memes, and the German sportswear label’s China team leaned all the way in.

Japanese drifting culture is a key influence on contemporary fashion, driven by its distinctive aesthetics, strong community identity, and ‘Fast & Furious.’

By losing sight of their story, the carmakers are being met with memes and laughter. And comedy is the one emotion luxury brands cannot afford.

The couturier reveals how ditching wholesale has led to unprecedented business success and an A-list roster of clients.

CEO Céline Talabaza reveals how the brand’s Nobel Prize-worthy chemistry translated into a global beauty strategy.

The Majid Al Futtaim exec reveals how retail hubs like Mall of the Emirates are integrating cultural touchpoints like Chinese New Year into their year-round strategy.

Watchmaker’s partnerships reveal a deliberate brand architecture — mass awareness, art prestige, cultural credibility — designed to recruit new collectors.

A $400 collaboration triggered days-long queues and global resale mania — but is hype culture corroding the exclusivity that gives luxury its power?

From the drum tower and wind-and-rain bridge to the goddess and golden spider, Qeelin's latest collection transforms Dong culture into a living archaeology of contemporary jewelry, extended through a full-chain experience of creative journey.