Travel influencers and fitness KOLs convert millions of followers into outdoor gear customers via short-video commerce.
Maria Grazia Chiuri’s exit from Dior sparks lively debate on Chinese social media — balancing praise for her commercial success with criticism and eager speculation about the brand’s next chapter.
Sweden’s pioneering visual literacy defense initiative exposes a critical blind spot: luxury brands need to teach consumers to navigate an AI-saturated world where authenticity is key.
The company behind BTS opens its first Chinese office as industry giants prepare for the end of Beijing's eight-year K-pop performance ban.
Estée Lauder and L’Oréal launch longevity-focused innovations, cementing biotech-fueled skin health as beauty’s next frontier and moving beyond anti-aging to pro-vitality.
Seoul’s Thug Club and London’s Corteiz are leading new-era hypebeast culture, each built on the influence of celebrity founders and community-driven marketing.
Pilates is gaining traction in China and redefining wellness as a status symbol and fashion statement.
Tea culture is steaming hot again, with fashion brands like Michael Kors and Adidas rolling out immersive teahouse pop-ups in China.
C-Suite Visionaries: KraneShares CEO Jonathan Krane shares why China’s consumer and luxury markets remain core to global investment strategy.
Most luxury brands don't break into the Middle East alone — meet the key players expediting retail expansion.
From pet-friendly buses to branded collections, Shanghai’s burgeoning pet market is testing whether global brands truly understand Chinese pet owners' needs.
Amid a luxury slowdown, Balenciaga goes against the grains, again. At its biggest store worldwide, it honors the women behind its legacy, commits to its haute couture codes, and betting big on China with cultural fluency.
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From Hermès to Miu Miu and Louis Vuitton — brands are blending entertainment, emotion and creativity to deepen cultural relevance and drive long-term value.
In China’s streetwear scene, Adidas Originals’ pet collection goes viral, Anar FC links up locally, and Feng Chen Wang releases new Converse Chucks.
Pierpaolo Piccioli’s Balenciaga appointment signals a dramatic shift from Demna’s shock factor to couture romanticism. How is China’s fashion-savvy, irony-loving Gen Z reacting?
Kim Kardashian-owned shapewear brand launches the Ultimate Pierced Nipple Bra. Xiaohongshu users in China are reacting, even as the brand stays silent.
Survey of 22 analysts reveals limited expectations for rapid trade negotiation success, with current tariff levels high enough to significantly reduce Chinese exports to the US over the coming years.
Chanel’s once-buoyant growth in China is under scrutiny as aggressive price hikes lose steam amid rising resale competition and shifting consumer sentiment.
Behemoth’s recent market value drop highlights the pressure luxury players face amid China’s consumption slowdown and escalating geopolitical headwinds.
As luxury rivals like LVMH struggle with slowing sales, Richemont’s jewelry division delivers 8% growth, highlighting the enduring appeal of Cartier and Van Cleef & Arpels even as Chinese shoppers curb spending.
China’s next major fashion consumer isn’t a Gen Z trendsetter — she’s 30-plus, emotionally mature, and driven by quality over hype.
Beijing-born, London-based designer is redefining knitwear through a maximalist, military-inspired lens, recently earning British Fashion Council Newgen recognition.
From ambassador pivots to immersive retail and cultural tie-ins, Prada is doubling down on Chinese consumers — and it’s working.
Fueled by youth culture, music, and global trends, streetwear is booming in Saudi Arabia and the UAE — with local brands making bold moves on the global stage.
Proya became the first Chinese beauty brand to surpass 10 billion RMB in annual revenue, but sustaining growth requires moving beyond viral hits to long-term brand and R&D strength.
From ‘scene-based skincare’ to entertainment-led retail, China’s beauty landscape in 2025 is being propelled by science, functionality, and personalization — reshaping what consumers expect from brands.
The app’s highly targeted user base and strong content-to-conversion capabilities are helping luxury brands reignite growth in China.
Opinion: Instead of chasing visual virality, high-end hotels must anchor their spaces in stories to stay memorable and inspire guest loyalty.
Opinion: The traditional duty-free model is losing relevance as younger travelers prioritize meaningful interactions over discounts, requiring luxury brands to reimagine how they engage.
By integrating JD.com and Tmall, Xiaohongshu turns lifestyle inspiration into immediate shopping — offering luxury brands new tools for social-driven sales.
As Tesla promises $20,000 to $30,000 Optimus robots by 2026, Chinese rival UBTech prepares to launch competing home companion this year despite recent losses.
Baidu’s revenue beat estimates, after China’s internet search leader fended off intensifying competition in AI and a persistent economic downturn.
Once known only for budget vehicles, Seres Group’s Aito brand has captured China’s affluent consumers with its tech-laden luxury SUVs, exposing vulnerabilities in German automakers’ dominance of the premium segment.
Cost-cutting measures and booming domestic sales fuel Geely’s profit surge, while the company restructures its premium EV brands and faces growing challenges in export markets.
After years of Tesla supremacy, BYD's explosive 169% growth breakthrough signals a new era of Chinese competition in Europe's rapidly expanding electric vehicle market.
Opinion: By abandoning its heritage and alienating loyal customers, Jaguar’s “Copy Nothing” campaign triggered a massive backlash.
U.S.-based netizens are flocking to the Chinese app en masse in preparation for TikTok’s closure.
Factory owners in China are creating viral content claiming to produce for luxury houses, exposing the power of mass consumer disinformation and perceptions of Chinese manufacturing quality.
As overweight population approaches 44%, local brands lead size-inclusive movement while global players adapt strategies.
The packing tape-look-alike bracelet was met with humor and criticism in China.
While ByteDance's international business flourishes, the company must navigate competing demands from Washington and Beijing over TikTok’s future in the American market.
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